On this 7th Episode of BusinessWise TV, host Arte Maren interviews sales expert Patrick Valtin about the Emotional Tone Scale and how it can be utilized to dramatically increase ones ability to sell.

Patrick V. Valtin
President of M2 Tech, Public Speaker, Writer, Management Coach/Trainer

Mr. Valtin has extensive experience on an international basis in the fields of management consulting and training. His specialties as a consultant extend from recruitment to sales and sales management, leadership, organization and corporate strategy.

His professional experience with US and European corporations in addition to his early background as a salesman (started at the age of 15) gave him a strong taste for down-to-earth management principles which can be applied by pragmatic business owners around the world.

Mr. Valtin has traveled in more than 30 countries over the last 22 years and has trained more than 75,000 people in the areas of sales, marketing, Human Resources Development, organization and leadership. His customers and seminar attendees have come from all industries, from growing businesses to multinational corporations.

Professionals having attended Patrick’s seminars include representatives of Re-Max, Century 21, Motorola, AIG, American Hospital Supply, Travenol, Unilever, EDF, GDF, France Telecom, ATT Canon, Assurance Generale, Zurich Insurance, Lendl, Coffee Lavazza, BMW, Renault, Peugeot, Mercedes, Toyota, Ford, Applix, Postcardmania, etc.

With a MBA from USC in 1982 (Master of international Business Studies), he also graduated from the “Hubbard Organization Executive Course” in 1992, a specialized course for consulting business owners and executives of small-to-medium sized companies. The Hubbard Management Technology is used by 185,000 companies and has received worldwide recognition as a unique, practical management system for those who thrive to succeed.

Mr. Valtin is still Chairman of U-Man Belgium, one of the biggest consulting & training firms in Europe. He is the former President of The Hubbard Management Consultants Association in Europe, as well as a founding member of the Advisory Board for the Hubbard College of Administration, International (Los Angeles).

Mr. Valtin is the author of the NO-FAIL-HIRING™ System, a practical method of recruiting. He is also the author of the NEW ERA SELLING™ System, a down-to-earth method that can help boost any sales activity. He has written books and developed diagnostic tools on the following subjects:

• Personal Sales efficiency
• Audit of the sales force
• Recruitment/pre-selection of candidates
• Personal Performance evaluation
• Personal Productivity
• Company’s strategy

Patrick Valtin currently lives in Clearwater, Florida with his lovely wife Chantal, and their three children: Anne Caroline, Steve and Nathan.

Anne just graduated from her International Management studies at St Petersburg College. She also works as an office manager in my different companies – what a treat to have my daughter work with me! And on top of that, she is very talented… and loves to kick her dad’s butt!

Steve is an amazing guy who just loves to help people. Last year Steve spent one month in China, helping as a volunteer minister. He became an expert in helping people with assists, a very effective system of reducing any kind of trauma – physical and/or emotional. Steve is now also working in the family business and is becoming an expert in Website development. Steve is the web master in our company and in our special PR projects.

Nathan is in 6th grade at Clearwater Academy International. He is a passionate dirtbike rider and has also hunted down – so far, 4 deer in the Cross City woods (north east Florida).

Patrick Clouden

Entrepreneur

Pat Clouden is an eager entrepreneur.   His main three companies are Accelerated Training Solutions, Consumer Energy Solutions and Customer Acquisition Specialist of America.  “I started Accelerated Training Solutions a number of years ago with my son, Sean Clouden.”  Consumer Energy Solutions was founded in 1999 and has enrolled over 2 million residential and 200,00 commercial customers across the United States and Canada.  Customer Acquisition Specialists of America was founded in 1999 and offers customer acquisition programs and services for residential, commercial and industrial customers.

Accelerated Training Solutions was started as Consumer Energy Solutions was transitioning from selling mainly to residential customers to selling to commercial customers.  The training needed to rapidly take someone who knew little or nothing about energy or sales to someone who had sufficient product and sales knowledge to handle shrewd, skeptical businessmen.  Sean worked for six months building and testing sales training that relied heavily on clarifying industry and sales basics and drilling the already-successful techniques used by top salespeople. “Our goal was to systematically clone our best salespeople.  We tested many different learning methods, and after six months of testing and revising, we had perfected the training machine. The project was a screaming success, exceeding all expectations.”

This success in sales illustrated the need for effective training in all areas of organization, so Accelerated Training Solutions’ scope was expanded. “Our products and services now embrace much more than sales training.  Simply put, Accelerated Training Solutions delivers learning solutions that get results. Our training programs are not simply bright ideas that might work; they have been studied and applied by many to great results”.

Consumer Energy Solutions was founded in 1999 and has enrolled over 2 million residential and 200,00 commercial customers across the United States and Canada.  The mission of the company is to help clients manage their energy costs and add to their bottom lines through effective energy purchasing strategies. “We represent some of the largest energy suppliers in North America and have serviced many Fortune 500 companies.”  CES finds the energy suppliers with the best track record of savings, price protection and reliability.

Customer Acquisition Specialists of America was founded in 1999 and offers customer acquisition programs and services for residential, commercial and industrial customers.  Patrick Clouden is the CEO of CAS.  “The company’s reputation has been built on its ability to sell gas and electricity in volume while at the same time ensuring that it protects your brand. All of its training, marketing, sales, automation, and customer service programs are built around this goal.”

Patrick is a strong supporter of human rights and is also very active with the “Drug Free World” campaign.  He currently sponsors and works very closely with the program.  Click here to get more information regarding Patrick’s view on Human Rights.

Mr. Clouden is a longstanding, active member of the “Church of Scientology”.  “Scientology has helped me expand and reach my goals. My life has become a success story – success in marriage, success in business and more generally, success in life.” Scientology helped Pat understand life and has given him the tools to make it a success in whatever he does. The technology of L. Ron Hubbard is just awesome and will help anyone who wants to achieve more success in life.  Click here for more information on Patrick’s affiliation with the Church of Scientology.

Pat and Laura Clouden have been married for 26 years and have two children, Sean and Brennan.  Patrick Clouden is originally from Buffalo, NY while Laura is from Royal Oak Michigan.  ”I was one of 9 children and had 7 brothers and one sister.  Laura and I met in Clearwater, FL and have been living here for the past 20 years.”

Sean is 25 years old and is married to Sarah.  He lives in Clearwater and founded Accelerated Training Solutions with Patrick Clouden.  Sean and Pat started the company a few years ago and Sean is responsible for creating all the training materials for other businesses.

Brennan is 19 years old and is working towards graduating from Clearwater Academy International.  He enjoys playing football and was part of the Clearwater Academy International undefeated Champions football team.

Laura is extensively involved in the Downtown development of Clearwater and is also very active as a community volunteer.

Patrick Clouden enjoys golfing in his spare time.

On this episode of BusinessWise host Arte Maren interviews entrepreneur Ben Kugler who discusses how he emphasizes the value and importance of his staff and some key guidelines he has used over the years in choosing the right staff, based on the Hubbard Management System.

Ben Kugler
Founder and CEO of The Life Coaching Institute

Accomplishments and Achievements:
Since graduating from the University of Illinois he has owned and operated several companies – the largest having over 1,400 employees. When he worked for New York Life he was the first agent with no prior insurance experience in its 149 year history to earn the highest sales award in his first year. Throughout his business career he has raised hundreds of thousands of dollars for worthy causes and continues to serve on the Board of Directors of a number of non–profit organizations that annually help thousands of young people lead better lives.

In the last ten years he has been a speaker and consultant in the areas of business and family. Among his most cherished accomplishments are having a large fa mily with his wife Judy; consisting of seven children, five daughters– in–law, and eleven grand children. He’s very proud of the fact that all of his children lead very productive lives and are all contributing in different ways to make the world a better place to live.

As a result of the above experience and being a post graduate student “in the philosophy of life”, he has compiled and edited 3 derivative books: The Natural Laws of Parenting, Parenting Essentials, and How to Handle Difficult Situations with your Ch ild. A fourth co-authored book, 50 Secrets that Guarantee How to Get a Job – for Young Adults is being released this fall. The book he is currently working on, What’s Your True Measure of Success is a must read for those who really want to know what their true level of success is. This is not some theety–weety analysis, but a hard hitting, direct to the point evaluation of your real worth. It’s real because it is based upon the value you place on what is truly important in your life. His greatest desire is to see millions of people find and achieve their true measure of success in life.

Life Coaching Institute Testimonials

“This workshop has done more for me as far as getting a perspective on my life and what it means to be successful then anything else I’ve done so far.” – BR

“I got it! Find, Achieve, Succeed. And I must use the tools to achieve what I want.” – JD

“This was a great workshop! And a real validation of myself and what I’m mostly doing right. I realized I’m not doing enough in the planning area to make my goals happen. But I will!” – EJ

“This was fantastic. I realized that I have been living some goals that were not mine and had given up on goals that I really wanted. It’s real to me that following the Game of Life Checklist is going to change my life.” – SA

“Thank you for reminding me of the responsibility I have in my relationships. I forgot how to communicate and I have been validating the negative side of my relationship! I know there is work to do together, but there is definitely work to do with myself. It is hard to face responsibility. I am usually good at it, but I needed reminding. Thank you for waking me up!” – JP

On this episode of BusinessWise, host Arte Maren interviews business owners Charles and Marina Simon, who discuss how they have created six separate practices, how they successfully run them, how they established them in the first place, and how they manage to run and maintain them from a distance, using the Hubbard Management System.

Dr. Charles Simon

Dr. Charles J. Simon, is the founder Simon Eye Associates. Dr. Simon’s degrees include a B.A. in biological sciences, a B.S. in visual sciences, a M.S. in nutritional sciences, as well as his doctorate of optometry which he earned from the Pennsylvania College of Optometry.

He completed externships in primary care at JFK Hospital Eye Clinic and in electro-diagnosis and low vision at The Eye Institute, all in Philadelphia, PA. Later he attended post-doctorate studies at the National Eye Institute in Bethesda, MD. Dr. Simon previously was an assistant professor at the University of Delaware and has practiced optometry since 1982.

He is a member of both the American Optometric Association and Delaware Optometric Association. Past memberships include Student Optometric Service to Haiti and Omicron Nu National Honor Society. His awards include The Clinical Excellence Award, Outstanding Graduate Student, Outstanding Young Men of America and Oxford’s Who’s Who.

Dr. Simon’s staff continue to fulfill his initial mission to ensure healthier eyes and better vision for the residents of New Castle County, DE.

Marina Simon

Marina Simon studied and applied the Hubbard Management System and, as she states, “The results are unbelievable.” Having a MBA from Columbia University, Marina thought she was fully prepared in the area of Management.  However, after studying the Hubbard Management System for a short period, Marina knew “this was it.”

“You take a piece of information – apply it – and boom – IT WORKS!!! The results are unbelievable.

“I want to share with you the success that my husband and I had with the application of this technology in our business, which became one of the biggest health care practices in the area applying this simple but powerful technology.

“My husband started his practice in 1987 with little management skills.  He was looking for help and in the same year he attended a Hubbard Management System seminar and was awed by the reality that the speaker had with his business challenges.

“At the time he joined WISE, he was working as a solo practitioner with one office and one staff member.  Since that time the practice has grown every year.  We now have six locations and over 65 employees. And he has even turned over the running of the business to his staff, and is now fulfilling his dream of being an artist full-time.”

On this episode of BusinessWise TV, host Arte Maren interviews Management Expert Luis Colon concerning how he has used the Hubbard Management System to build a huge client base of medical professionals who he trains and consults in the same techniques he has used to grow his own business.

Mr. Luis A. Colón,
Chairman/President MGE

Luis A. Colón is Chairman and President of MGE Management Experts a nationwide leader amongst executive training and seminar firms. MGE Management Experts’ clients are typically professionals (doctors, lawyers, accountants and CEOs). Mr. Colón is listed in the Who’s Who of American Business.

Mr. Colón began his career as a professional management trainer after his service as a member of our armed forces during the Vietnam War Era. After many years in the consulting and training field on his own and as a member of two other firms, he joined the MGE Management Experts team in 1991 and shortly thereafter became a partner. In 1997 he became the Chairman and President. Under his leadership, MGE has had an increase of well over 300% in its client base, income and delivery, with only a 10% increase in the number of staff.

As a seminar speaker, Mr. Colón’s dynamic and information packed delivery is fascinating and entertaining, yet down to earth. It has an enormous impact on business owners, professionals and employees alike making him one of the most sought after speakers in his industry today. Over the course of his career as a public speaker and management trainer, Mr. Colón has helped several thousand business owners, CEO’s, executives and professionals to increase business efficiency, income and organization. His genuine care for others and ability as an organizer and communicator makes him a natural when looking for someone with the ability to pick apart a confusing or difficult situation and make sense of it. In addition to his business contacts, religious leaders, political consultants, and leaders in the field of social reform have sought Mr. Colón out for advice.

Social reform and issues relating to our well being as a nation are also important to Mr. Colón. As such, he has been called upon as a fundraiser and organizer for various organizations, specifically ones dealing with issues relating to children, criminal reform and education.

Additional honors include:

• The Presidents Award from an international human rights organization.
• An advisory board membership from The Hubbard College of Administration.

Mr. Colón splits time between homes in Fairfax, VA and Clearwater, FL. He lives with his wife of 31 years, Judy, and has four children and five grandchildren.

In this interview, Joy details how she grew her company to a multi-million dollar business in a few short years from virtually nothing, by utilizing the management systems of L. Ron Hubbard.

The Joy Gendusa Story

Joy Gendusa
PostcardMania Founder & CEO
MARKETING BLOG: Ask Joy Gendusa

With only her innate marketing savvy and a great idea, Joy Gendusa started PostcardMania in 1998. When she started, she had no capital – her only assets a computer and a phone – yet she created a marketing team that is now an industry juggernaut.

Using postcards as the only marketing medium to grow her company in its formative years, Joy learned the ‘ins and outs’ of the postcard marketing industry. Through extensive testing and tracking methods, she was able to isolate the key factors that ensure postcard marketing success. She not only tells her clients to promote consistently to their target market in order to increase their overall income, but she practices what she preaches. She mails out 2 million postcards every week to her prospects and by using the principles that she has mastered, she has grown her company into a multi-million dollar corporation with over 150+ employees recognized in 2005 by Inc Magazine as the one of the 500 fastest growing companies in the nation.

Not only did her marketing techniques enable her to boom her business rapidly, but it enabled her to empower thousands of other businesses across the nation which is exactly what she did. Today, her company creates postcard marketing campaigns spanning many different industries and businesses across the nation.

When she started PostcardMania, there were only three other postcard companies around and none of them promoted broadly to general business. She saw a need and her innovation changed the face of the postcard marketing industry. Today there are literally hundreds of postcard companies that try to emulate Joy’s model. She was the first in the direct mail industry to:

• promote and sell directly to the end user (businesses);
• educate them about printing in layman’s terms;
• offer mailing services in house to increase the speed of service and simplify the entire process;
• and give away valuable marketing education that other agencies charged dearly for.

The last ‘first’ is the one that stands out the most because it is the one that revolutionized the trade. In every industry there is a Sam Walton that comes along and sees a need that is not being filled. Like “Discount Retailing”, Joy started the “Free Advice Trend” in her industry that has empowered business owners with valuable marketing knowledge to enable them to be more causative over their marketing efforts, yet still be able to afford to broadly promote.

Joy’s incredible ability to choose the right employees made it easy for her find the perfect people to duplicate her desires and objectives. Early on, one of her main focuses was giving industrious young adults a chance to prove themselves where they had little or no training or experience before. She then molded them into top-notch executives that handle the PostcardMania staff and oversee the $19 million and climbing annual sales.

Unlike other CEO’s, Joy focuses on ensuring others assimilate her knowledge so that all her staff can create marketing campaigns for her 28,000+ customers no matter what position they have in the company. With all her execs and all her staff on the same page and each knowing what the overall company purpose is, they create a product for their customers that is unequaled. Each and every staff member knows that they are helping small businesses all over the country to expand through the use of direct mail postcard marketing techniques. This unified purpose to help other businesses is how they all personify their motto of The Postcard Marketing Experts™.

Because of her belief in others and her willingness to help so many, Joy has created a loyal team of employees at PostcardMania. Her incredible marketing know-how has enabled her to bring into a reality that initial dream she envisioned.

PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services – with the unique service of in-depth marketing advice at absolutely no additional cost whatsoever. They print 4 million and mail 2 million postcards representing 28,000 customers in over 350 industries each week.

For more information about PostcardMania or to schedule an interview with Joy Gendusa, contact Ferris Stith at ferris@posctardmania.com or you can call 800-628-1804 x 342.

The Administrative Scale or Admin Scale is a basic principle of the Management Technology developed by L. Ron Hubbard, initially to assist the Church of Scientology in its world-wide expansion.

When learned well and applied, this information on the Administrative Scale will enable you to attain literally any goal, large or small. This is also called the Scale of Importance and Mr. Maren gives definitions and examples of how to use it in ones own business or life.